ALGEN is a product development company established in 2004. Our Company is highly specialized in sourcing, development and supply of private label products.
We support our clients from product brief, conceptualization, benchmarking, sourcing, sampling, assessment, site integrity audits - right up to final stage of finished goods delivery.
Private labels are different from national brands. Specialization in private label development allows us to understand the requirements and expectations of our clients better.
Quality, consistancy and sustainability are critical elements in building successful private labels. We manage and collaborate with qualified, reliable producers with proven track records.
Our long term working relationship with producers, coupled with large collective quantities give us greater leverage to secure competitive pricing without compromising quality.
Every private label has its unique selling proposition (USP) and brand positioning. We work closely with clients to develop distinctive products to attain the competitive edge.
Founder & CEO